Simplelytics
OVERVIEW
The client wanted to build an Add-on Plug-in for Shopify which will help Store owners, with any level of experience, to harness the power of Google Analytics and Shopify API in just a few clicks and present them in an easy to read format. The Reports include more than 20 important E-commerce metrics such as Product Views, Add to Cart, Reached Checkout, Purchase, Conversion Rate, Total Sales, Refunds and many more – All in one dashboard! This is to understand store performance and other crucial information that might be overlooked, without the hassle of generating sophisticated reports.
Challenges
- Build Add-on application for Shopify store owner that provides different Report in just a few clicks .
- Integrating Shopify and Google Analytics API.
- Developing Algorithm which calculate metrics data.
- Compare the data from two different date and providing the detailed analysis report of sales.
- combination of two different platform.
TECHNOLOGIES
- HTML 5
- CSS 3
- BOOTSTRAP 3
- ASP.NET MVC 4.5
- SQL SERVER
- Shopify
- Google Analytics
Our Solution
- For better insight of client store we have provided clean data presentation and detailed store performance analysis. Which easily identifies client’s best marketing channels and conversion funnels.
- We have provided record events and compare data facilities which keeps track of important events and adjustments made to client store. We had provided facility to compare data between previous time frames and events that are recorded.
- We have provided comprehensive reports they track, sort and filter 20 + Ecommerce metrics as well as segment by device, location, day of week and hour of day in just a few clicks.
Our Approach
- We have provided channel reports to get overview of client marketing channels and their performance. Automatically generated all default Google Analytics channels and other custom channels.
- Implemented Discount reports to get information on customers who used discount codes including with time, date, location, and device.
- Pinpoint the most profitable day of the week as well as hour of the day to further optimize client marketing campaigns. We have included Day of Week and Hour of Day Report.
- To identify the best performing cities in client top selling countries and discover other countries that might be performing well. We have provided Country and location reports.
- Keep track of client product sales and refunds. Identify the best and least converting products we have include sales reports.
- Integrated Google analytics API.